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The Pebble in Your Slingshot
Posted in: Blog by Noel H on June 10, 2009
Who needs a web site? Frankly, you do. Everybody does. Gone are the days when people could take you at your word, and trust that you were who you said you were, or you could deliver what you said you would. Now there’s Google. When you are introduced to a potential employer or prospective customer one minute, I can almost guarantee that two hours later, they are on the Internet, Googling you. So why not put your best face forward?
There’s good news, and there’s bad. The bad news about the explosion of the World Wide Web is that everybody knows your business. The good news is… everybody knows your business. The Web is, indeed, the great equalizer. On the Internet, the little people can appear as though they are big. With the right kind of Web site, you can present that clean, professional image that is the essence of your company. You can imply a culture, showcase creativity and tout your exceptional customer service. As long as you can deliver on all your promises and maintain loyal customers, the only thing that separates you from the “big fish” is that you still have something to prove, with lots of room to grow.
The reason I’ve decided to start this blog is mainly because after designing their Web site, my customers often ask, “Now what?” I often tell them as much as their site will work for them, they will have to work hard to keep the site fresh and interesting. You have to constantly feed it and nurture it and… Okay, maybe I am a little too passionate about what I do, but seriously if you take care of your site, it will take care of you.
On this blog, I will be talking about exactly what it means to “take care of your site.” I’ll explain what a Web site marketing plan looks like, evaluate inexpensive (or free) ways to promote your products and services online, and answer some of the questions that burden the minds of my clients. In a sense, as the title of this posting suggests, I hope to give you some of the ammunition you need to slay your Goliaths. Whatever they may be.
Please feel free to share some of your thoughts and ideas, as others will surely benefit from your wisdom.