Brevity

Posted in: Blog, Web Design by Noel H on August 21, 2009

In Shakespeare’s Hamlet, the character Polonious is credited with saying, “Brevity is the soul of wit.” This, ironically, came from a character who is known for his long-winded verses and seeming inability to quickly get to the point. Any point!

We’ve all experienced websites like that – full of wisdom and knowledge but they just seem to wind on and on. Leaving you still questioning, what it is they do and how can it fulfill my need? In this age of Twitter (information exchanged in 140 characters or less) it is crucial that your site gets your primary message across just as quickly and effectively.

If brevity is the key to retaining website traffic long enough to get your message across, then clarity has to be a close second. Read more…

Showing My Age

Posted in: Blog by Noel H on July 14, 2009

Yes, those crazy kids are at it again. Spending all their time in front of the boob tube… I mean… You Tube. I’ll tell you what, back in my day we watched real TV, on real television screens. You sat down and watched whatever the networks served you, and you liked it. And when the commercials came on you watched them as a courtesy to those nice people who put in the time and money to remind you to buy their stuff. Boy do I miss the late 1990’s.

Do you ever feel like technology is making you old before your time? Trust me, you’re not alone. I will be turning turning 34 this December (64 in tech years), but I’m what they would typically call a “late adapter”. This is not always a bad thing, as I recall that blank compact discs – or CDs if you will – used to cost roughly $5.00 a piece, and are now as cheap and disposable as a box of matches. MP3 players are headed the same way. Read more…

The Pebble in Your Slingshot

Posted in: Blog by Noel H on June 10, 2009

Who needs a web site? Frankly, you do. Everybody does. Gone are the days when people could take you at your word, and trust that you were who you said you were, or you could deliver what you said you would. Now there’s Google. When you are introduced to a potential employer or prospective customer one minute, I can almost guarantee that two hours later, they are on the Internet, Googling you. So why not put your best face forward?

There’s good news, and there’s bad. The bad news about the explosion of the World Wide Web is that everybody knows your business. The good news is… everybody knows your business. The Web is, indeed, the great equalizer. On the Internet, the little people can appear as though they are big. With the right kind of Web site, you can present that clean, professional image that is the essence of your company. Read more…